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Social Networking and Impression Management: Self-Presentation in the Digital Age, edited by Carolyn Cunningham, offers critical inquiry into how identity is constructed, deconstructed, performed, and perceived on social networking sites (SNSs), such as Facebook, and LinkedIn. The presentation of identity is key to success or failure in the Information Age, especially because SNSs are becoming the dominant form of communication among Internet users. The architecture of SNSs provide opportunities to ask questions such as who am I; what matters to me; and, how do I want others to perceive me? Original research studies in this collection utilize both quantitative and qualitative methods to study a range of issues related to identity management on SNSs including authenticity, professional uses of SNSs, LGBTQ identities, and psychological and cultural impacts. Together, the contributors to this volume draw on current research in the field and offer new theoretical frameworks and research methods to further the conversation on impression management and SNSs, making this text essential for both students and scholars of social media.
- Sales Rank: #1054773 in eBooks
- Published on: 2012-12-15
- Released on: 2013-01-25
- Format: Kindle eBook
Review
An extremely useful collection of meticulous and well-chosen cases, encompassing a range of theoretical and practical issues. (David J. Phillips, University of Toronto)
Social Networking and Impression Management: Self-Presentation in the Digital Age, edited by Carolyn Cunningham, provides original research on key issues in the field of identity management and social networking sites. The contributors to this volume draw on current research in the field and offer new theoretical frameworks and research methods, making the book useful for both students and scholars of social media.
About the Author
Carolyn Cunningham is assistant professor in the Masters Program in Communication and Leadership Studies at Gonzaga University.
Most helpful customer reviews
1 of 2 people found the following review helpful.
It makes you stop and think
By Stephanie Hilliard
This book will make you stop and think about aspects of social media and technology that before you might have taken for granted. This is a good series of essays on the impact of new technologies on our daily life.
0 of 1 people found the following review helpful.
Met needs
By Jonathan R. Lightfoot
I read this book for a class for my Master's Program in Communications. I read the entire book before class started and got a lot of concepts out of it. Several of the chapters were used during the course of the class, but not the entire book. Worth a read, but don't feel a need to keep it forever.
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