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Mustang Genesis: The Creation of the Pony Car, by Robert A. Fria
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When Lee Iacocca brought his Fairlane Committee together in 1962 to explore the possibilities of a new kind of car for young, forward-thinking families, no one could have predicted quite how successful this car would eventually be. Finding a styling void in the swiftly growing baby boomer market, Ford hit a marketing bullseye with the Mustang--a four-seat, sporty "pony car" perfect for the times. In the first two years of its production, more than a million Mustangs were built--redefining the Ford brand and becoming the company's most popular car since the Model T. Based on extensive research and interviews with Mustang team members, including Lee Iacocca, management and factory employees, this book tells the fascinating story of how a clandestine group at Ford created one of the most iconic car designs in history.
- Sales Rank: #253810 in eBooks
- Published on: 2010-08-20
- Released on: 2010-08-20
- Format: Kindle eBook
From Booklist
The late 1950s and early 1960s were the golden years for American automobiles; in those postwar years of prosperity and expansion, nothing could touch the dominance of the Big Three American carmakers. Perhaps no automobile exemplifies the design innovation and nostalgia of that period as much as the Ford Mustang. This affordable yet sporty vehicle captured the imagination of the public and the gestalt of the times like nothing since the Model T. This book is about the group of men behind the car, not just the big players such as Henry Ford II, Robert McNamara, and Lee Iacocca, but also many lesser-known but equally significant contributors to the Mustang genesis. Fria provides a wonderful short history of the sports car, with lots of great photos of both concept and production cars that came out of Ford in the golden years. Fria is not only a nationally recognized passionate Mustang historian, he is also the proud owner of the first preproduction Ford Mustang hardtop. This trip down memory lane is a welcome diversion to the state of mediocre, commodity-driven production that we see from American automakers today. --David Siegfried
Review
"The work of a devoted Mustang enthusiast who lived through the Mustang's momentous introduction...the culmination of 10 years of research...insightful." --Mustang Magazine
"Written by a geniune expert, with an emphasis on documented history...strongly illustrated...the only Mustang history that you'll ever need." --Hemmings Motor News
"Valuable...a must-read...a new and refreshing Mustang history book loaded with information...an excellent book worth the investment...research is unequaled...valuable information...incredible book...I have thoroughly enjoyed reading Fria's book and plan to go back and read it again...a great book." --Mustang Monthly
About the Author
Author Robert A. Fria, a nationally recognized early Mustang historian, is the proud owner of the first pre-production Ford Mustang hardtop. He lives in Escondido, California.
Most helpful customer reviews
6 of 6 people found the following review helpful.
THE definitive Mustang read!
By Dennis G.
WOW! This is a fantastic account of behind the scenes research and management decisions which led to the greatest, most successful, and longest lasting niche in the 100+ years of automobile manufacture. If you've ever wondered what goes into a new design from Detroit this book lays out in detail the years long search for a successful new direction. For enthusiasts, "Mustang Genesis" is the definitive body of work about the marque. For all automobile-philes it is a truly informative account of how all of a company's departments work together to reach consensus. It also is a great tribute to the genius of Lee Iacocca. Best of all, despite the incredible volume of research which obviously went into it, this book is a fun and easy read. Mustangers, start your engines - and go get this book!
4 of 4 people found the following review helpful.
Great read!!
By Nicole Wendell
This is an informative yet very interesting book that give references into the many key players involved in the formation of the Ford Mustang. It offers an in depth look into a very integral part of the Mustang legend. It is about time that the story of the Mustang be put into a book for all to read. With many of the key players gone today, their story would go untold if it wasn't for this. This is a great read for mustang enthusiasts as well as anyone interested in an all American tribute to the great minds behind the automotive industry.
3 of 3 people found the following review helpful.
Original Mustang History
By Vin
Wonderfully detailed book on development of original Mustang. Well written with many researched facts that I was not aware of, especially how the Mustang project came to be and the many designers who worked on it. Each designer is included and information given about them. I highly recommend it to all Mustang lovers!
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